About Us

Patty Nilsen has spent 25 yrs designing and consulting for leading outdoor, athletic brands. She is an avid athlete herself, competitive cyclist and the founder of a women's cycling team in Boulder, CO where she lives with her husband and twin boys.

Mark Huebner a serial entrepreneur and proud American. Owns and operates Denver Pizza and Hookfish Manufacturing a sublimation, cut & sew factory in Denver. Holden & Hay is made in Denver by Hookfish, thus we control our own manufacturing. Look familiar? Mark was a contestant on the 5th Bachelorette and has since met his soul mate and mother of his 3 children.